Online Marketing In Uncertain Times: How Do You Do It With Graphic Design Services In Melbourne?
November 2, 2020
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Digital Kangaroos#1 Graphic Design Services In Melbourne is an extremely precarious time for businesses all over the world because there simply isn’t a single right answer for how they should react to the situation. So, when things get tense and impossible to predict like this, it’s only natural to turtle up and try to weather the storm. “Turtling up,” in a business sense, means pulling in on yourself and not reaching out for new opportunities.
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It means reducing as many costs as possible, including the marketing budget, and hoping that you can stick it out until everything returns to normal on its own. SEO Optimization Services In Melbourne certainly seems to make sense on the surface, and, in some cases, the regulations and dictates of the state government may force you into this strategy.
Content Writing Services In Melbourne has always been a long game, and profitability through excessive cost-cutting measures traditionally only provides a short-term gain. So, the question we would like to pose is: when this difficult time is behind us, will you find yourself in a strong position within the industry or rebuilding your online marketing foundation all over again? Web Development Services In Melbourne, that doesn’t mean you should just keep doing the same things you’ve always done. The times and trends are changing every day, and the great part about online marketing is the ability to pivot and change strategies to keep up with them. So, what can you do to keep your marketing on track during uncertain times? Consider the following:
Double down on content marketing
People want to know that somewhere out their things are continuing normally (or at least relatively normal). They want to hear about more than just how the virus is affecting the world (and your business).
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Relationships over links
E-Commerce Website Services In Melbourne may be the perfect time to switch away from traditional link building tactics. After all, approaching another website with the request for a link on their blog may not seem very sensitive – especially if that website owner is currently struggling just to stay in business.
Retool Your Website
There’s a good chance that your website isn’t really ready to deal with the current crisis (after all, who could have predicted that this is what the world would look like even a few weeks ago).
Focus on Keeping Current Clients
Gaining new clients is going to be tough in a time when everyone is forced to pull back in on their budgets, hunker down, and try to wait for it all out. Social Media Marketing Services In Melbourne means companies need to really focus on retention. If you can’t bring in new revenue, you’re going to have to be completely dedicated to keeping what you’ve got.
Getting Through This
As concerned as you are about your own business, in this troubling time, Crown Construction In Melbourne the most important thing you can do is step away from the “business is business” mentality and be as empathetic as possible to the needs of your clients and customers.
Phone: 0470 163 516
November 25, 2020