Advertising Agencies Melbourne – Build Your Business, Change Your Life And Boost Your Business Revenue
September 15, 2020
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Digital Kangaroos#1 Advertising Agencies Melbourne will help you audit your eCommerce website to find out the technical issues affecting your site. I personally recommend SEMrush and Ahrefs as the most suitable and effective audit for your technical SEO project.
Using these or other SEO audit tools will help you identify any technical issues with SEO. In this post I will help you understand why they occur and what you can do to solve them. Lastly, you should be able to develop your own technical SEO plan.
Digital Kangaroos#1 Advertising Agencies Melbourne
Creating your own technical SEO plan: Fix the most common eCommerce technical SEO issues
Technical SEO Issue # 1: Too many pages
Advertising Agencies Melbourne resolving this issue is one of the first things you should do when planning your SEO. Having too many pages on your eCommerce site not only creates a problem but also other technical issues of SEO in general.
Large e-commerce sites with Web Development Services and pages often become the dream of SEO. Each product needs its own page, and sometimes different URLs are used for different sizes or colors of the same product. This makes it impossible to create different content for each page and often results in duplicate content.
How can you solve this SEO problem? The easiest and most obvious way is not to delete or index e-commerce pages that are bothering you or benefiting you at all.
How to fix it?
What’s the point of having dynamic pages on your eCommerce that aren’t charging or driving traffic to your site?
It can be hard to say goodbye, but there are some pages that are better than deleting or not indexing rather than spending your time improving them. In general, 30% of the pages in an e-commerce site did not sell last year. Be careful, because your site is experiencing a similar experience.
You can easily check with E-Commerce Website Design, such as Shopify or BigCommerce, to help you find products that have not yet received revenue. Not only that, but I would also advise you to take a look at your Google Analytics before making any decisions. Make sure which pages are not sending traffic to your eCommerce site and remove them. Having done that now is the time to correct and improve the pages that are really worth your time and effort.
Technical SEO Issue # 2: Duplicate Content
Duplicate content is the most common technical SEO issue for e-commerce sites. This is also one of the most important issues, as it can further lower your e-commerce site in Google search results.
This can happen for a variety of reasons. One of them, as we have already seen, is a large number of pages on your site and unique URLs for each version or minor variations. But Polystyrene Foam can also be the result of your category menu if you have one. If you have a unique URL generated for each user-generated selection and Google indexes it, this will result in a wide range of content.
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November 25, 2020